At WTW, creative and attractive graphic design is woven into many of our processes. From the thoughtful way we present design ideas in presentations and reports, to the look of signage, branding, and environmental graphics in our buildings – graphic design is a communication tool that can drastically enhance the other work that we do.
Our graphic design team can advise on logo updates, create high resolution files for sign procurement, design branding & environmental graphics, and create renderings to show installation views of proposed graphics.
Part of our graphic design team is a dedicated 3D visualist who works hand in hand with our architectural and interior design staff. All together our team members can create 3D visualizations on the spectrum from massing studies to photorealistic renderings using Sketch-up, Enscape, Twinmotion, Revit, Lumion, and Photoshop. Our 3D visualist can also use our Sketch-Up or Revit models to build fly-through animations and video presentations.
Throughout the years, WTW has worked hands-on with some of our clients to develop graphic materials and renderings to support project fundraising efforts. These graphics help provide narratives and story-telling to support a client's mission. WTW's in-house design team allows for the true elements of the design to be communicated producing a result that is graphically detailed and representative of what the final vision will look like. Our team is excited to bring this wealth of knowledge to projects and our clients, assisting them in obtaining their budget for a transformational project.
We sat down with Marc for a Q&A to get his thoughts and advice on 3D rendering. Renderings need to sell an idea but to Marc, it's important that the image represent a true 'real life' outcome, giving clients an accurate 3D visualization of the proposed design.Read the Article Here